Pricing and cheap deals?

Well due to a few recent test passes we are on the hunt for new clients. Now often the first question we get is "How much are your lessons?"     Its a fair question, most seem to think that 10 lessons for £99 or even as low as £80 are standard. 
Here at N.G.N.F automatic driver training we pride ourselves on delivering a high standard of driving lessons, we aim all lessons around the ability of the pupil. This can mean lots more driving time which then results in you passing your test quicker.   Ask yourself if the instructor is only charging £10 per hour and is having to  contend with overheads how much profit (if any) is he making?  Will you get value for money or just a cheap lesson due to cost of petrol, also why are the lessons so cheap?
Some food for thought.
20 hours at £22 = £440
25 hours at £20 = £500
50 hours at £15 = £750
Well over 80% of our pupils are not first time learners, many have tired the cheap deals and found them to be lacking.  Please consider this when choosing a driving instructor. We only offer automatic lessons in Rotheram, Mansfield and Worksop. So many of you who see this will not want our services.  Go for quality over a few £'s per hour and you will make a saving over the course of your lessons.


Any of my peers out there care to comment?  Feel free :-)


http://nogears-nofears.com
Automatic lessons Mansfield
Automatic lessons Rotherham
Automatic lessons Worksop